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ReyRey is a premium sustainable shoe brand based in Copenhagen and produced in Europe.
The brand was founded by Rey Abadi in 2016. Rey Abadi holds a masters degree in Communication, a MBA in Business Administration and on top of this she has studied shoe design at Instituta de Moda de Burgo. She is a mother, a book author, management consultant, an entrepreneur and of course a big shoe lover by heart.
ReyRey is not just a shoe label, but a movement that aims to break with conventional and seasonal shoe shopping by offering luxurious high quality shoes made in the most sustainable way in Italy, from idea to manufacturing and selling.
The brand offers a bi-annual shoe capsule of 8 carefully handmade pairs made with a handful of trusted and certified partners.
The ReyRey aesthetic is experimental, versatile and elegant. The shoes are made from innovative high-end material with minimum impact on the environment. All core values of the ReyRey brand.