REYREY X SOEREN LE SCHMIDT
Timeless, classical and conscious design meets minimalistic and edgy. This is how ReyRey and Soeren Le schmidt has tied the knots in this coming collaboration launching during Copenhagen Fashion Week.
Presenting two styles with a design that is united both for woman and men. The idea of not being seasonal and emasculated is a dynamic contribute for conscious consumers.
By transferring the ReyRey dna of sustainable footwear these two new shoes comply all claims and are proudly made in Italy with supreme Italian leather from a top ICEC certified tannery. Made of vegetable-tanned smooth oxford leather that is imperishable and therefore durable years after years.
ReyRey is a high-end luxury and sustainable footwear brand which was created by a complete analysis concluding that women only need eight pairs of shoes
where the design is long-term, timeless, durable and can be used in countless combinations.
This minimalistic approach created The Capsule Collection which includes:
The Pump, The Brogue, The Wedge, The Boot, The Stiletto, The Flat, The Sandal and The Joker.
ReyRey is not only a shoe brand - it is a movement/manifesto that aims to go against consumerism, massive shopping and buying on trend.
Including a strategic business model in terms of sustainability and sustainable fashion all phases and processes that involve designing and manufacturing a ReyRey shoe are sustainable.
This is not only applicable to the use of materials where only sustainable materials from suppliers who are certified are used,
but also on the efficiency of production and workflow optimising value chain optimisation with minimum wastage.
With a sustainable business model takes into account all essential aspects of
sustainability, including environmental, social and economic variables, all of which are part of the ReyRey DNA.