CONCEPT

ReyRey is one of the world’s first premium sustainable shoe makers that take product, people and planet into the equation in the creation of shoes. We want to make it easier for you to step into the world every morning in great style and with a clear conscience. ReyRey is built upon the idea of minimizing your footprint on the environment by narrowing down your shoe wardrobe, making you buy less and buy smarter. You will not feel that you are missing any pairs.

A biannually capsule collection consisting of eight carefully designed shoes that challenge conventional consumer habits and come to terms with the overproduction in the fashion industry. On the basis of in-depth research, ReyRey can conclude that modern women of today only need eight pairs of shoes to obtain a sufficient and personal shoe wardrobe that is long term, timeless, durable and can be worn in countless stylish combinations.

The 8 is a seasonless capsule consisting of The Pump, The Brogue, The Wedge, The Boot, The Stiletto, The Flat, The Sandal and The Joker. The Joker represents a versatile shoe that does not fall into any specific category but change from season to season and is determined by current yet long term trends. All eight pairs are created with a profound respect for our environment and with a holistic approach to modern design. All our shoes are handmade in Italy with natural dyed leathers of exceptional quality.

Discover ReyRey’s ethical approach to premium shoemaking below.